At Fifth Third Bank, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or interact with our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access our services. By accessing or using our services, you consent to the collection, use, and disclosure of information in accordance with this Privacy Policy.

Last Updated: August 15, 2023

1. Information We Collect

We collect several types of information from and about users of our services, including:

1.1 Personal Information

We may collect personal information that can identify you, such as:

  • Name, postal address, email address, and telephone number
  • Date of birth and government-issued identification numbers
  • Social Security number or Tax Identification Number
  • Financial information (such as account numbers, income, credit history, and credit scores)
  • Employment information
  • Login credentials for our digital services

1.2 Non-Personal Information

We may collect non-personal information about your interaction with our services, such as:

  • Browser type and version
  • Device type and operating system
  • IP address
  • Pages visited and time spent on those pages
  • Links clicked and actions taken within our services
  • Referring website or application

1.3 Information Collection Methods

We collect information from you in various ways, including:

  • Direct Interactions: Information you provide when you register for an account, fill out forms, respond to surveys, or communicate with us
  • Automated Technologies: Through cookies, web beacons, and other tracking technologies
  • Third Parties: Information from credit bureaus, identity verification services, public databases, and business partners
  • Mobile Devices: Information from your mobile device, including location data if you have enabled this functionality

2. How We Use Your Information

We may use the information we collect for various purposes, including:

2.1 Providing and Improving Our Services

  • To process applications, transactions, and payments
  • To provide customer service and respond to inquiries
  • To maintain and improve our website, mobile app, and other services
  • To develop new products, services, and features

2.2 Personalization and Marketing

  • To customize your experience and deliver content relevant to your interests
  • To send promotional materials, newsletters, and other communications
  • To conduct market research and analysis
  • To measure the effectiveness of our marketing campaigns

2.3 Security and Compliance

  • To verify your identity and prevent fraud
  • To detect and prevent security incidents
  • To comply with legal obligations and regulatory requirements
  • To enforce our terms, conditions, and policies

2.4 Business Operations

  • To evaluate and improve our business operations
  • To analyze usage patterns and trends
  • To process employment applications
  • For other legitimate business purposes

3. Information Sharing and Disclosure

We may share your information with third parties in the following circumstances:

3.1 Service Providers

We may share your information with service providers who perform services on our behalf, such as:

  • Payment processors and financial institutions
  • Customer service providers
  • Marketing and advertising companies
  • Analytics providers
  • Technology service providers

These service providers are contractually obligated to use your information only for the purposes of providing services to us and in accordance with this Privacy Policy.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court order, government request).

3.3 Business Transfers

We may share or transfer your information in connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy.

3.4 With Your Consent

We may share your information with third parties when you have given us consent to do so.

3.5 Affiliates and Subsidiaries

We may share your information with our affiliates and subsidiaries for business purposes in accordance with this Privacy Policy.

4. Your Rights and Choices

You have certain rights regarding your personal information, including:

4.1 Access and Correction

You have the right to access, review, and update the personal information we hold about you. You can do this by:

  • Logging into your account and updating your profile information
  • Contacting our customer service team at +442509318575
  • Submitting a request through our Contact Form

4.2 Marketing Communications

You can opt out of receiving marketing communications from us by:

  • Clicking the "unsubscribe" link in our marketing emails
  • Adjusting your communication preferences in your account settings
  • Contacting our customer service team

4.3 Cookies and Tracking Technologies

You can manage your preferences for cookies and similar technologies through:

  • Our cookie consent tool when you first visit our website
  • Your browser settings (to block or delete cookies)
  • Mobile device settings (to limit tracking)

4.4 Data Protection Rights

Depending on your location, you may have additional rights, such as:

  • The right to request deletion of your personal information
  • The right to restrict or object to processing of your personal information
  • The right to data portability
  • The right to withdraw consent

To exercise these rights, please contact us using the information provided in the "Contact Information" section.

5. Data Security

We implement appropriate security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data
  • Secure network architecture and firewalls
  • Access controls and authentication procedures
  • Regular security assessments and testing
  • Employee training on data security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us using the information provided in the "Contact Information" section.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Information

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Fifth Third Bank
Studio 48 Murphy Hollow
Robinsonberg, RG8 0UN
United Kingdom

Phone: +442509318575

Email: privacy@53bank.com

We will respond to your inquiry as soon as possible.

Have Questions About Our Privacy Practices?

Our team is ready to assist you with any questions or concerns about how we collect, use, and protect your personal information.